Textual Research

by Rebecca Hart

Textual Analysis - Insidious on Prezi

by Charlotte Alderson

By Clark Warburton

Genre Research

Rebecca HartFilm genres

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Different genres

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Conclusion on what genre film trailer we are going to create

This is a Prezi about the repertoire of the horror genre, and what we must include in our products in order to make it identifiable as being of the horror genre.

Our Decided Genre: HORROR on Prezi

Research into Film Marketing Campaigns

Rebecca Hart 

Film Marketing on Prezi

Charlotte Alderson

Film Marketing Conclusions

• Films usually have a range of posters, and usually a poster for each of the main characters which is good because it could draw in a different audience who may just like on of the actors in particular, who would watch the film because they are in it. 
• The posters all have a specific tag line for the film eg. Harry Potter - It all ends, Sucker Punch - You will be unprepared.
• The films feature in magazines - big films like Harry Potter feature in big mainstream film magazines like Empire etc, with films like Sucker Punch, which would particularly appeal to gamers usually appearing in gaming magazines. 
• TV adverts and cinema adverts are used, also with posters appearing on billboards and the sides of buses in the case of big budget mainstream films. 
• Social networking sites like Facebook and Twitter are used to reach a wider audience through groups and fan pages. 
• Overall, film marketing campaigns use a wide range of media to reach a wide audience, from TV, internet, posters and magazines etc. which makes the film a success. 

Logo development

by Charlotte Alderson

by Rebecca Hart

Brief

A promotion package for a new film, to include a teaser trailer, together with:

•a film magazine front cover, featuring the film;

•a poster for the film.

  The production element and presentation of research, planning and evaluation may be individual or group work (maximum group size is four candidates). Where candidates have worked in a group, the evidence for assessment may be presented collectively but centres will still assess candidates on an individual basis for their contribution to aspects of the work, from planning, research and production to evaluation.


Introduction to group members:
In our group we have three members; Rebecca Hart, Charlotte Alderson and Clark Warburton.