After coming to a conclusion that our target audience would be both men and women between the ages of 18-30, most likely of social status C1 and DE, we created a video with a montage of images to demonstrate who our audience is. The video shows images of the type of things we expect our audience to generally enjoy doing in their spare time, where they eat, the social networking sites they use, where they work, what they wear etc. The audience between this age is fairly broad, as we aren't aiming it soley at any one stereotypical group of people, therefore the images in the video are all fairly ranging.
By deciding on our audience, and illustrating what they are like as people in this way, we have a much better idea of what they want to see, and how is best to reach them. For example, if our products were to be aimed at upper class people, between the ages of 50-65, we would probably reach them through newspapers like The Times, and through TV channels like BBC. However with our actual target market, it would be much more suitable and realistic to reach them through social networking sites like Facebook and Twitter, and possibly through programmes like MTV or Channel 4. Also, a different target market of an older generation would want to see different themes and emotions portrayed in a film, whilst a younger generation would be more partial to seeing different themes and emotions that they can actually relate to and have experienced, such as feelings of isolation and upset, and issues like sex, alcohol and drugs. One main thing audiences want to see in any film is something that they can relate to in some way, therefore it is important to know what the different target markets want to see, in order to make a product that appeals to them personally. - Rebecca Hart
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