Change of title font

Whilst we were in the process of creating our products, we began to feel that our title fonts was a big weakness and that it could be improved in order to make it look much more professional. I began experimenting with different fonts, particularly after comparing our poster with the professional text poster for 'Last House on the Left', a poster which follows a similar colour theme to our own. I noticed that the font used in this poster was much more simple, making it look much more effective. Here is my own rough draft of a new possible title to feature in the trailer, poster and magazine, shown in comparison to the old copy, and the poster for last house on the left.

I personally think this new font looks much better, and is more suited to a horror film poster, unlike the old one. I think the old font and layout looked very unprofessional, and had connotations of an old cheesy 80's horror film and didn't really give the audience any sense of fear at all due to the very bold and 'in your face' font, rather than an understated and simple font, which tends to be much more modern and scary.

by Rebecca Hart