As can be seen, red, white and black are very widely used amongst horror film producers when it comes to creating the title. The connotations of the colour red, in the context of horror films, is danger, blood, anger etc. These feelings and emotions are exactly the type of thing horror film producers want to get across to their audience, making this colour scheme ideal. The white font is quite non descript and doesn't particularly have many connotations, it is mainly useful as it contrasts with the typically used black background and also really helps to make the red font stand out and catch the audiences eye, being the main part of the image that they focus on. Blood brush effects are widely used, and we used these ourselves when creating our own title image, as they look very realistic and have very sinister connotations. In our case, the blood streaks and drips fit in perfectly with the storyline or our film, as the film is all about a knifed clown attacking suburban teenagers.
One initial idea we had was to use an image of a suburban type skyline in the background of the font, which I believe also looks really effective, and could be a serious consideration when it comes to us deciding what type of title to use in our products. However, the only problem with it is that I think it can be quite difficult to read the word SUBURBAN due to the image used in the background. I also think our re draft of the title using the dripping blood looks a lot more sinister and gives off immediate connotations of a horror film. We will possibly show the two title images to the target audience of our products to get an idea of which they prefer.
by Rebecca Hart
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