Poster Layout (First Draft)

This is a first draft of our possible film poster layout. We will most likely have to make changes to it when it comes to inserting the images, or if we decide to make changes to the film title logo, and we haven't yet added our own credit block, and have instead currently just used an existing one. It is a fairly rough draft, yet it follows our decided colour scheme of red, white and black, and I think it looks effective and is comparable to professional texts. One idea I had whilst creating the plan was that when we insert the main image, of which their will be three posters for each planned image, we could fade the black background into the image. It is usually the small details that make products look very professional, and I think this would be one thing that could really benefit out products.

It is important to compare our own products with professional products through the planning stages so that our final products look as professional and effective as possible. Our current poster is a first draft, and the composition and fonts may well change when we insert images to make it more suitable, however the layout and general look of the poster is already very similar to that of these professional texts. The title is generally placed at the bottom of the poster, as the creators tend to rely on the image to sell the film a lot, and the image is usually the first thing that the audience looks at and what tells them the most about the film. The colours red, white and black are very widely used in horror film posters, and our poster draft definitely fits with these conventions. As can be seen from this range of existing horror film posters, Wicked Lake doesn't necessarily stick to these colour conventions as much, and I personally think this really takes away from its effectiveness as a horror film poster, as the lighter colours aren't particularly threatening or sinister. I think the fonts we have used on our own poster fit in really well with existing professional texts. The only adjustment I would possibly make after comparing it with these texts is that I would possibly reduce the size of the title fonts as I think at the minute it is possibly too big in ratio with the rest of the poster. It is more important to rely on the quality and effectiveness of the image to sell the film, rather than the title, as the image is usually the thing that attracts people to horror films and what they use to judge how scary it is going to be.

by Rebecca Hart