All of the fonts I selected to use for the magazine masthead are simple and bold, I consciously made this decision after looking at our research on other major marketed film magazines, all which use a simple often sans serif font, this makes it easy to spot read and have a wider audience appeal, not leaning to be more masculine or feminine but neutral. However, after considering all of the fonts it came to my attention we did need the masthead to be easily recognized so it would have to have some kind of originality in order to let it be that. This is why we've chosen to use 'Super Chargers' as it is still simple but with a little originality with a line through on it, yet still being bold and quite simple, it is effective in a range of colours and styles and is versatile for us to use as our masthead.
-Clark Warburton
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